MARKETING DIRECTOR

Decisive marketing leader with a proven record of driving growth and brand success through innovative strategies. Passionate about creative entrepreneurship and committed to leveraging expertise in digital marketing, team leadership, and strategic planning to elevate corporate missions for continued growth.

SIGNATURE STRENGTHS & COMPETENCIES

Marketing Strategy | Team Leadership | Brand Development | Digital Marketing | Campaign Planning & Execution | Lead Generation | Data-Driven Insights | Content Creation | Cross-Functional Collaboration

PROFESSIONAL EXPERIENCE & MILESTONES

CLARION EVENTS, INC. - REMOTE (MAY 2022 – OCT 2023)

MARKETING MANAGER

Manage and deploy a fully integrated brand strategy for launch of an event in the technology industry. Optimize brand awareness and social media reputation through strategic alignment with key influencers. Conduct vendor research, control marketing budget, and monitor P&L’s. Work collaboratively to develop and launch a webinar series for a niche tech audience. Develop and implement content, social media strategy, build new media partnerships and influencer relationships, and direct digital marketing team in executing targeted social programs. Partner with sales/conference teams to support event goals and deliver lead generation for sponsor growth.

• Spearheaded new event marketing which resulted in sponsorship commitments of $550K+ in first 4 months of launch.

• Generated high organic social engagement rates of 22% through creative use of influencer marketing.

• Launched & co-produced a successful webinar in the technology industry, doubling website traffic and engagement time.

• Envisioned and launched white paper, delivering a 100% increase in social followers within 7 days.

• Steered a 90-day average engagement rate of 9% on social media with a video engagement rate of 21%.

• Planned an engaging Facebook lead generation campaign, igniting a 100% lead growth in 30 days.

FREELANCE – JAMESTOWN, NY (MAY 2016 – MAY 2022)

MARKETING & BRAND DEVELOPMENT CONSULTANT

Crafted distinctive brand identity for a real estate company, elevating brand recognition and driving lead generation for sales team. Initiated impactful innovative marketing campaigns, including hosting monthly community events and business networking opportunities. Designed and launched social media and email marketing campaigns. Collaborated with small business owners to prepare and direct marketing plans and content calendars. Nurtured positive relationships with partners for brand alignment and growth strategies.

• Established a new real estate brand and generated $2.6M in sales by planning and implementing go-to-marketing strategy.

• Grew real estate listings and showings by 60% and 85% respectively, through targeted advertising on Facebook, Instagram, and Google, and tracked campaign effectiveness using Google Analytics.

• Fueled a 25% increase in holiday season revenue for retail business by enhancing organic social media presence and orchestrating strategic paid advertising campaigns on Facebook.

• Revamped 20-year-old retail business; doubled foot traffic and realized a 20% rise in year-end revenue.

CAREER  PAUSE | FULL-TIME MOM  (SEPTEMBER 2015 – MAY 2016)

Took a career pause in order to spend time with my growing family. Enjoyed over a year away from all major business decisions, watching my children grow, and being fully present in every moment of their lives.

HOME CHIC – MAYVILLE, NY (JULY 2007 – SEPTEMBER 2015)

MANAGING DIRECTOR

Launched company offering a unique assortment of modern home decor, accessories, and vintage furniture. Coordinated social media management, including content creation, Facebook/Instagram ads, Google ads, and Google analytics. Oversaw financial and personnel administrative services, including accounts payable/receivable, payroll, benefits, unemployment, and government filings. Formulated annual business plans, forecasting, budgets, and short- and long-term growth strategies. Designed a user-friendly website utilizing full understanding of Shopify, incorporating professional product photography, applied SEO tactics, and drafted compelling copy.

• Achieved outstanding sales growth of 25-40% annually by implementing industry-leading strategies and techniques.

• Boosted profitability by 100% in first 5 years by implementing targeted sales forecasting, revamping the e-commerce site, and ramping up digital marketing campaigns.

• Expanded business operations after 5 years and earned recognition as a top-performing business in Chautauqua County.

EDUCATION

BA in Business and Sports Marketing

Mercyhurst University – Erie, PA

TECHNICAL ACUMEN

Microsoft Office Suite, Adobe Photoshop, Canva, Google Analytics 4, Pardot, Shopify, WordPress, Slack, ChatGPT